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Author
Rutherford, Paul, 1944-
Title
Endless propaganda : the advertising of public goods / Paul Rutherford.
Imprint
Toronto ; Buffalo : University of Toronto Press, c2000.
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Call No.
OPAC Message
Status
Axe 3rd Floor Stacks
306.485 R933e
---
Available
Description
xvi, 365 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. [345]-347) and index.
Subject
Social marketing.
Social marketing -- Canada.
Social marketing -- Europe, Western.
Advertising, Public service.
Advertising, Public service -- Canada.
Advertising, Public service -- Europe, Western.
Advocacy advertising.
Advocacy advertising -- Canada.
Advocacy advertising -- Europe, Western.
ISBN
0802083013 (pbk.)
0802047394 (bound)
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