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Author
Dertouzos, James N., 1950-
Title
Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
Imprint
Santa Monica, Calif. : RAND, 2003.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xviii, 95 p.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising -- United States -- Evaluation.
United States -- Armed Forces -- Recruiting, enlistment, etc.
Genre/Form
Electronic books.
Added Author
Garber, Steven, 1950-
ProQuest (Firm)
ISBN
0833033417
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