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Author
Samuel, Lawrence R.
Title
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.
Imprint
Philadelphia : University of Pennsylvania Press, c2010.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
218 p.
Bibliography
Includes bibliographical references and index.
Contents
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Motivation research (Marketing) -- United States -- History.
Subliminal advertising -- United States -- History.
Advertising -- United States -- Psychological aspects -- History.
Consumer behavior -- United States -- History.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780812242515 (alk. paper)
0812242513 (alk. paper)
9780812222265
9780812204872 (electronic bk.)
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