| Description |
xvii, 225 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Airports -- Economic aspects.
|
|
Airports -- Management.
|
|
Aeronautics, Commercial -- Economic aspects.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Graham, Anne, 1958-
|
|
ProQuest (Firm)
|
| ISBN |
9780415529389 (hbk. : alk. paper) |
|
9780415529396 (pbk. : alk. paper) |
|
9780203117903 (electronic bk.) |
|
