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Author Martin, Dick, 1946-

Title Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

Imprint New York : American Management Association, c2007.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 296 p. : ill.
Bibliography Includes bibliographical references (p. [263]-287) and index.
Contents Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Brand name products -- United States.
Branding (Marketing) -- United States.
International economic relations.
Anti-Americanism -- Arab countries.
United States -- Relations.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0814473334 (hardcover)
9780814473337 (hardcover)

Available items only