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Author Eder, Mari K.

Title Leading the narrative [electronic resource] : the case for strategic communication / Mari K. Eder.

Imprint Annapolis, Md. : Naval Institute Press, 2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 126 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Armed Forces and mass media -- United States.
Communication policy -- United States.
United States -- Armed Forces -- Public relations.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781612510477
9781612510699 (e-book)

 
    
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