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Author
French, Ylva.
Title
Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.
Imprint
Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1st ed.
Description
xviii, 365 p. : ill.
Bibliography
Includes bibliographical references and index.
Contents
pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Museums -- Marketing.
Museums -- Public relations.
Arts -- Marketing.
Arts -- Public relations.
Cultural property -- Marketing.
Cultural property -- Public relations.
Genre/Form
Electronic books.
Added Author
Runyard, Sue.
ProQuest (Firm)
ISBN
0415610451 (hardback)
041561046X (pbk.)
9780415610469 (pbk. : alk. paper)
9780415610452
0203813758 (electronic bk.)
9780203813751 (electronic bk.)
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