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Author
Mogaji, Emmanuel, author.
Title
Emotional appeals in advertising banking services / Emmanuel Mogaji.
Publication Info.
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (121 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Advertising -- Banks and banking.
Genre/Form
Electronic books.
Other Form:
Print version: Mogaji, Emmanuel. Emotional appeals in advertising banking services. United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 121 pages 9781787563025
ISBN
9781787563025
9781787562998 (e-book)
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