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Author Neapolitan, Richard E.

Title Probabilistic methods for financial and marketing informatics / Richard E. Neapolitan, Xia Jiang.

Imprint San Fransisco, CA : Morgan Kaufmann Publishers, ©2007.

Copies

Location Call No. OPAC Message Status
 Axe Elsevier ScienceDirect Ebook  Electronic Book    ---  Available
Description 1 online resource (viii, 413 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Physical Medium polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Description text file rdaft http://rdaregistry.info/termList/fileType/1002
Summary Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
Contents I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
Bibliography Includes bibliographical references (pages 397-408) and index.
Note Print version record.
Subject Finance -- Statistical methods.
Bayesian statistical decision theory -- Data processing.
Marketing -- Statistical methods.
Information technology.
Finances -- Méthodes statistiques.
Théorie de la décision bayésienne -- Informatique.
Marketing -- Méthodes statistiques.
Technologie de l'information.
information technology.
BUSINESS & ECONOMICS -- Finance.
Bayesian statistical decision theory -- Data processing
Finance -- Statistical methods
Information technology
Marketing -- Statistical methods
Genre/Form dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Added Author Jiang, Xia.
Other Form: Print version: Neapolitan, Richard E. Probabilistic methods for financial and marketing informatics. San Fransisco, CA : Morgan Kaufmann Publishers, ©2007 9780123704771 0123704774 (DLC) 2006039447 (OCoLC)77333561
ISBN 9780123704771
0123704774
9780080555676 (electronic bk.)
0080555675 (electronic bk.)
Standard No. AU@ 000050013163
AU@ 000051563943
CHNEW 001006010
DEBBG BV039828831
DEBBG BV040900661
DEBBG BV042314157
DEBBG BV043044071
DEBSZ 367750031
DEBSZ 378275607
DEBSZ 381366898
DEBSZ 422116300
GBVCP 785363335
NZ1 11778255
NZ1 14540578
NZ1 15189206

 
    
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