Description |
xi, 316 p. : ill. |
Bibliography |
Includes bibliographical references. |
Contents |
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Blattberg, Robert C., 1942-
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Database marketing.
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Genre/Form |
Electronic books.
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Added Author |
Allenby, Greg M. (Greg Martin), 1956-
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|
ProQuest (Firm)
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ISBN |
9789814287050 |
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9814287059 |
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9789814287067 (electronic bk.) |
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