Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Back to Search Results

Available items only

Previous Record Next Record

E-Book/E-Doc

Author

Blattberg, Robert C., 1942-

Title Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.

Imprint

Singapore : World Scientific, 2010.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xi, 316 p. : ill.
Bibliography	Includes bibliographical references.
Contents	pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Blattberg, Robert C., 1942-
	Database marketing.
Genre/Form	Electronic books.
Added Author	Allenby, Greg M. (Greg Martin), 1956-
	ProQuest (Firm)
ISBN	9789814287050
	9814287059
	9789814287067 (electronic bk.)