| Description |
xiii, 237 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Radio advertising -- United States -- History.
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Consumer behavior -- United States -- History.
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Boycotts -- United States -- History.
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Consumer protection -- United States -- History.
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| Genre/Form |
Electronic books.
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| Added Author |
ProQuest (Firm)
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| ISBN |
0520223721 (cloth : alk. paper) |
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0520235908 (pbk. : alk. paper) |
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