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Brand Name Products
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366 low-fat, brand-name recipes in minutes! : more than one year of healthy cooking using your famil


Smith, M. J. (Mary Jane), 1955-
Minneapolis, MN : Chronimed Pub., c1994. 1994

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 Pittsburg 2nd Fl Non-Fiction  641.5638 Smi    ---  Available
2
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Authentic TM the politics of ambivalence in a brand culture


Banet-Weiser, Sarah, 1966-
New York : New York University Press, 2012. 2012

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Authentic TM : the politics of ambivalence in a brand culture


Banet-Weiser, Sarah, 1966-
New York, NY : New York University Press, c2012. 2012

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 Axe 3rd Floor Stacks  306.3 B223a 2012    ---  Available
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Beyond branding



London, UK ; Sterling, Va. : Kogan Page, c2003. 2003

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Brain tattoos creating unique brands that stick in your customers' minds


Post, Karen.
New York : AMACOM, c2005. 2005

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Brand anarchy managing corporate reputation


Earl, Steve.
London : Bloomsbury Pub., 2012. 2012

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Brand Bible the complete guide to building, designing, and sustaining brands



Beverly, Mass. : Rockport Publishers, c2012. 2012

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Brand Bible : the complete guide to building, designing, and sustaining brands


Millman, Debbie.
Beverly, Mass. : Rockport Publishers, c2012. 2012

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The brand called you : create a personal brand that wins attention and grows your business


Montoya, Peter.
New York : McGraw-Hill, c2009. 2009

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Brand communities Losing fur eine effektivere Markenkommunikation


Eicker, Daniel Julius.
Hamburg : Druck Diplomica, 2008. 2008

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Brand equity planning with structuralist rhetorical semiotics


Rossolatos, George.
Kassel, Germany : Kassel University Press, 2013. 2013

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The brand gym a practical workout to gain and retain brand leadership


Taylor, David, 1964-
Chichester, U.K. : Wiley, 2010. 2010

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Brand meaning management



Bingley, England : Emerald, 2015. 2015

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Brand relevance making competitors irrelevant


Aaker, David A.
San Francisco, Calif. : Jossey-Bass, c2011. 2011

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Brand society : how brands transform management and lifestyle


Kornberger, Martin, 1974-
Cambridge ; New York : Cambridge University Press, 2010. 2010

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Branded customer service the new competitive edge


Barlow, Janelle, 1943-
San Francisco, Calif. : Berrett-Koehler, 2006. 2006

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Branding and advertising



[Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003. 2003

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Branding in a competitive marketplace


Baisya, Rajat K., author.
Thousand Oaks, California : SAGE, 2013. 2013

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Branding TV principles and practices


McDowell, Walter.
Amsterdam ; Boston : Elsevier/Focal Press, c2005. 2005

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Brands the logos of the global economy


Lury, Celia.
London ; New York : Routledge, 2004. 2004

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21
Print Material
 

Building brand authenticity : 7 habits of iconic brands


Beverland, Michael.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009. 2009

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The business of brands


Miller, Jon, 1971-
Chichester, England ; Hoboken, N.J. : Wiley, c2004. 2004

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Classic recipes.



Lincolnwood, Ill. : Publications International, c2001. 2001

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 Meadowlark Non-Fiction  641.5 CLA    ---  Available
24
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Como convertir tu empresa en una marca lider en el mercado


Jose Jurado, Juan, author.
Madrid, [Spain] : Mestas ediciones, 2015. 2015

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Defending the brand aggressive strategies for protecting your brand in the online arena


Murray, Brian H., 1968-
New York : American Management Association, c2004. 2004

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Designing brand identity : an essential guide for the entire branding team


Wheeler, Alina, author.
Hoboken, New Jersey : Wiley, 2018. 2018

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Designing brand identity an essential guide for the whole branding team


Wheeler, Alina.
Hoboken, N.J. : John Wiley & Sons, Inc., 2013. 2013

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Differentiate or die : survival in our era of killer competition


Trout, Jack.
Hoboken, N.J. : John Wiley & Sons, c2008. 2008

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29
Print Material
 

Emotional branding ; the new paradigm for connecting brands to people


Gobe, Marc.
New York, N.Y. : Allworth Press, c2001. 2001

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Encyclopedia of consumer brands



Detroit : St. James Press, c1994. 1994

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31
Print Material
 

Flock and flow : predicting and managing change in a dynamic marketplace


McCracken, Grant David, 1951-
Bloomington : Indiana University Press, c2006. 2006

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 Axe 2nd Floor Stacks  658.8 M137f 2006    ---  Available
32
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Der Google-Effekt : die Bildung markenspezifischer Verben


Samland, Bernd M., author.
Berlin : Logos Verlag Berlin, [2010] 2010

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Hello, my name is awesome : how to create brand names that stick


Watkins, Alexandra, author.
Oakland, California : Berrett-Koehler Publishers, Inc., [2019] 2019

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How collages reveal your deepest thoughts a guide to consumers' minds


Pachler, Philipp.
Hamburg : Anchor Academic Pub., 2013. 2013

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How to use advertising to build strong brands



Thousand Oaks, Calif. : Sage Publications, c1999. 1999

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Print Material
 

Identity solutions : how to create effective brands with letterheads, logos and business cards


Cullen, Cheryl Dangel.
Cincinnati, Ohio : How Design Books, c2003. 2003

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The international brand valuation manual a complete overview and analysis of brand valuation techniq


Salinas, Gabriela.
Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009. 2009

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 Pittsburg 2nd Fl Non-Fiction  615.88 Gre    ---  Available
40
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Kellogg on branding in a hyper-connected world



Hoboken, New Jersey : Wiley, [2019] 2019

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A master class in brand planning the timeless works of Stephen King


King, Stephen, 1931-2006.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. 2007

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Media monoliths : how great media brands thrive and survive


Tungate, Mark, 1967-
London ; Sterling, Va. : Kogan Page, c2004. 2004

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 Axe 3rd Floor Stacks  338.4730223 T834m 2004    ---  Available
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A new brand world : 8 principles for achieving brand leadership in the 21st century


Bedbury, Scott.
New York : Penguin, 2003. 2003

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 Axe 2nd Floor Stacks  658.827 B39n 2003    ---  Available
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OBD : the illusion of business and the business of illusion


Conley, Lucas.
New York : PublicAffairs, 2008. 2008

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Onomastics in contemporary public space



Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2013. 2013

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Origination : the geographies of brands and branding


Pike, Andy, 1968- author.
Chichester, United Kingdom : Wiley Blackwell, 2015. 2015

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Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica


Campo Maseda, Carlos Javier, author.
Barcelona : Editorial UOC, [2015] 2015

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Positioning the brand an inside-out approach


Riezebos, H. J., 1960-
Abingdon, Oxon ; New York, NY : Routledge, 2012. 2012

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Private labels : store brands & generic products


Fitzell, Philip B.
Westport, Conn. : AVI Pub. Co., c1982. 1982

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