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| Title |
The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. |
|
| Imprint |
Singapore : Wiley, 2011. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
viii, 280 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Brand name products -- Asia.
|
|
Branding (Marketing) -- Asia.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780470826478 (hbk.) |
|
0470826479 (hbk.) |
|
9780470826485 (Mobi) |
|
9780470826508 (electronic bk.) |
|
9780470826492 (electronic bk.) |
|
