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Author
Haig, Matt.
Title
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Imprint
London ; Sterling, Va. : Kogan Page, c2003.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 H125b 2003
---
Available
Description
viii, 310 p. ; 25 cm.
Bibliography
Includes bibliographical references (p. [301]-302) and index.
Subject
Brand name products -- Marketing.
Brand choice.
Brand choice.
ISBN
0749439270
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