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Author
Adamson, Allen P.
Title
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Imprint
Basingstoke : Palgrave Macmillan, 2007.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 Ad19b 2007
---
Available
Description
xxv, 230 p. : ill. ; 24 cm.
Note
Originally published: 2006.
Includes index.
Subject
Brand name products -- Philosophy.
Brand name products -- Marketing.
Added Title
Brand simple
ISBN
1403984905 (pbk.)
9781403984906 (pbk.)
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