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Subjects (1-7 of 7)
Branding Marketing Management
1
Electronic Book
 

Brand management



Bradford : Emerald, 2008. 2008

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
2
Electronic Book
 

Brands and brand management under threat in an age of fake news



[Place of publication not identified] : Emerald Publishing Limited, [2020] 2020

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
3
Electronic Book
 

Deliberate lookalikes purchase behaviour : past, present and future research



[Place of publication not identified] : Emerald Publishing, 2019. 2019

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
4
Electronic Book
 

Designing B2B brands lessons from Deloitte and 182,000 brand managers


Martinez Onaindia, Carlos.
Hoboken, N.J. : Wiley, c2013. 2013

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
5
Electronic Book
 

A master class in brand planning the timeless works of Stephen King


King, Stephen, 1931-2006.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. 2007

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 Axe ProQuest E-Book  Electronic Book    ---  Available
6
Print Material
 

Private label : turning the retail brand threat into your biggest opportunity


Lincoln, Keith.
London ; Philadelphia : Kogan Page, 2008. 2008

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.827 L638p 2008    ---  Available
Branding Marketing Mathematical Models
7
ElectronicResource GovDoc
 

Branding, cannibalization, and spatial preemption an application to the hotel industry


Wilson, Nathan E.
Washington, DC : Bureau of Economics, Federal Trade Commission, [2011] 2011

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Location Call No. OPAC Message Status
 Axe Federal Documents Online  FT 1.37/2:309    ---  Available
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