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Author Vinjamuri, David, 1964-

Title Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.

Imprint Hoboken, NJ : John Wiley & Sons, Inc., c2008.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xii, 212 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Branding (Marketing) -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Serendipity -- United States -- Case studies.
Businesspeople -- United States -- Biography.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780470165065 (cloth)

Available items only