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Author
Vinjamuri, David, 1964-
Title
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
Imprint
Hoboken, NJ : John Wiley & Sons, Inc., c2008.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
Available
Description
xii, 212 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Branding (Marketing) -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Serendipity -- United States -- Case studies.
Businesspeople -- United States -- Biography.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780470165065 (cloth)
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