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Title Handbook of media branding / Gabriele Siegert [and three others], editors.

Publication Info. Cham, Switzerland : Springer, 2015.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (405 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references at the end of each chapters and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed August 24, 2015).
Subject Branding (Marketing) -- Handbooks, manuals, etc.
Mass media -- Management -- Handbooks, manuals, etc.
Genre/Form Electronic books.
Added Author Siegert, Gabriele, editor.
Other Form: Print version: Handbook of media branding. Cham, Switzerland : Springer, c2015 ix, 414 pages 9783319182353
ISBN 9783319182353
9783319182360 (e-book)

Available items only