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Title
Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
Imprint
Bradford : Emerald, 2008.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
p. 531-712.
Series
European journal of marketing ; v. 42, no. 5/6
European journal of marketing ; v. 42, no. 5/6.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Branding (Marketing) -- Management.
Marketing.
Genre/Form
Electronic books.
Added Author
De Chernatony, L. (Leslie)
ProQuest (Firm)
ISBN
9781846638428
9781846638435
Available items only
