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Subjects (1-50 of 110)
Branding Marketing
1
E-Book/E-Doc
 

60-minute brand strategist the essential brand book for marketing professionals


Mootee, Idris, 1958-
Hoboken, NJ : Wiley, c2013. 2013

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2
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#MarcaFemenina : marca consciente, marca autentica


Cabero, Mireia, author.
Barcelona : Editorial UOC, [2018] 2018

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The activation imperative : how to build brands and business by inspiring action


Rosen, William, 1963- author.
Lanham, Maryland : Rowman & Littlefield, 2017. 2017

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Advocacy championing ideas & influencing others


Daly, John A. (John Augustine), 1952-
New Haven : Yale University Press, c2011. 2011

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5
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Apple's secret of success traditional marketing vs. cult marketing


Schneiders, Sascha.
Hamburg : Diplomica Verlag, 2011. 2011

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Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand


Rampersad, Hubert K.
Charlotte, NC : Information Age Pub., c2009. 2009

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7
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Basics of branding : a practical guide for managers


Gronlund, Jay., author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. 2013

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Brain tattoos creating unique brands that stick in your customers' minds


Post, Karen.
New York : AMACOM, c2005. 2005

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9
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Brand admiration : building a business people love


Park, C. Whan, author.
Hoboken : Wiley, [2016] 2016

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10
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Brand advocates turning enthusiastic customers into a powerful marketing force


Fuggetta, Rob.
Hoboken, N.J. : Wiley, 2012. 2012

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11
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Brand authority : how to be everywhere, stand out from your competition and build an incredible bran


Brock, David, author.
[Place of publication not identified] : Scribl, [2019] 2019

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12
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Brand Bible the complete guide to building, designing, and sustaining brands



Beverly, Mass. : Rockport Publishers, c2012. 2012

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13
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Brand Bible : the complete guide to building, designing, and sustaining brands


Millman, Debbie.
Beverly, Mass. : Rockport Publishers, c2012. 2012

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14
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The brand bubble : the looming crisis in brand value and how to avoid it


Gerzema, John, 1961-
San Francisco, Calif. : Jossey-Bass, c2008. 2008

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15
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Brand communities Losing fur eine effektivere Markenkommunikation


Eicker, Daniel Julius.
Hamburg : Druck Diplomica, 2008. 2008

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16
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Brand, identity and corporate reputation



[Bradford, West Yorkshire, England] : Emerald, [2015] 2015

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17
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Brand Islam : the marketing and commodification of piety


Shirazi, Faegheh, 1952- author.
Austin, Texas : University of Texas Press, 2016. 2016

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18
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Brand management identitatsorientierte markenfuhrung fur fussballclubs


Benjamin, Frank.
Hamburg, Germany : IGEL Verlag, c2009. 2009

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19
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Brand management for international hotels


Patricia, Maria.
Chandni Chowk, Delhi : Global Media, 2009. 2009

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Brand, organizational identity and reputation in SMEs an overview



Bradford, England : Emerald Group Publishing, c2007. 2007

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21
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Brand real how smart companies live their brand promise and inspire fierce customer loyalty


Vincent, Laurence.
New York : American Management Association, 2012. 2012

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Brand relevance making competitors irrelevant


Aaker, David A.
San Francisco, Calif. : Jossey-Bass, c2011. 2011

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23
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Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout


Taylor, David, 1964-
Chichester, England ; Hoboken, NJ : J. Wiley, c2004. 2004

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24
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Brand wars : combat strategies for Indian brands


Gupte, Rajiv, author.
Thousand Oaks, California : SAGE Publishing, [2021] 2021

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25
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Brand zero : the complete branding guide for start-ups


Tai, Jacky.
Singapore : Marshall Cavendish Business, [2014] 2014

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26
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Branded! how retailers engage consumers with social media and mobility


Brennan, Bernie.
Hoboken, NJ : Wiley, 2010. 2010

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27
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BrandEd : tell your story, build relationships, and empower learning


Sheninger, Eric C., author.
San Francisco, California : Jossey-Bass, 2017. 2017

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28
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Branding Bhakti : Krishna consciousness and the makeover of a movement


Karapanagiotis, Nicole, author.
Bloomington, Indiana : Indiana University Press, [2021] 2021

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29
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Branding for the public sector : creating, building and managing brands people will value


Temporal, Paul, author.
Chichester, West Sussex : Wiley, 2015. 2015

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30
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Branding in a competitive marketplace


Baisya, Rajat K., author.
Thousand Oaks, California : SAGE, 2013. 2013

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31
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Branding in governance and public management


Eshuis, Jasper, 1972-
New York : Routledge, 2012. 2012

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32
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Branding of emerging nations : a multidisciplinary perspective



[Yorkshire, England] : [Emerald Publishing Limited], [2017] 2017

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33
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Branding : tendencias y retos en la comunicacion de marca


Velilla, Javier, author.
Barcelona, Spain : Editorial UOC, [2010] 2010

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34
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Breakthrough branding : positioning your library to survive and thrive


Walters, Suzanne, author.
Chicago, Illinois : Neal-Schuman, 2013. 2013

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35
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36
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Build your reputation : grow your personal brand for career and business success


Brown, Robert Hildyard, 1965- author.
West Sussex, England : Wiley, 2016. 2016

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37
Print Material
 

Building brand authenticity : 7 habits of iconic brands


Beverland, Michael.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009. 2009

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38
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The business of brands


Miller, Jon, 1971-
Chichester, England ; Hoboken, N.J. : Wiley, c2004. 2004

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39
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Category creation : how to build a brand that customers, employees, and investors will love


Kennada, Anthony, 1986- author.
Hoboken, New Jersey : Wiley, [2020] 2020

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40
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The challenges facing brand managers today



[Bradford] : Emerald Insight, 2012. 2012

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41
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Como convertir tu empresa en una marca lider en el mercado


Jose Jurado, Juan, author.
Madrid, [Spain] : Mestas ediciones, 2015. 2015

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42
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Como Crear Tu Marca de Moda


Jaquete, Covadonga, author.
Madrid, Spain : Lid Editorial Empresarial S.L., [2018] 2018

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43
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Competitive strategy for media firms strategic and brand management in changing media markets


Chan-Olmsted, Sylvia M.
Mahwah, N.J. : L. Erlbaum Associates, 2005. 2005

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44
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The complete idiot's guide to branding yourself


Paprocki, Sherry Beck.
New York, NY : Alpha, c2009. 2009

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45
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46
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Connective branding building brand equity in a demanding world


Fisher-Buttinger, Claudia.
Hoboken, NJ : Wiley, c2008. 2008

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47
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Conquering consumerspace marketing strategies for a branded world


Solomon, Michael R.
New York : AMACOM, c2003. 2003

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48
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Consumer-brand relationships insights for theory and practice



London ; New York : Routledge, 2012. 2012

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49
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Consumer negativity towards brands



Bradford, West Yorkshire, England : Emerald Publishing, 2019. 2019

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