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Title |
The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. |
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Imprint |
Singapore : Wiley, 2011. |
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Axe ProQuest E-Book
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Electronic Book |
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Available |
Description |
viii, 280 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Brand name products -- Asia.
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Branding (Marketing) -- Asia.
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
9780470826478 (hbk.) |
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0470826479 (hbk.) |
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9780470826485 (Mobi) |
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9780470826508 (electronic bk.) |
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9780470826492 (electronic bk.) |
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