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Author
Forman, Janis.
Title
Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
Imprint
Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiii, 287 p. : ill.
Bibliography
Includes bibliographical references and index.
Contents
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Communication in management -- Case studies.
Business communication -- Case studies.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780804768719 (alk. paper)
0804768714
9780804784955 (electronic bk.)
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