| Edition |
2nd ed. |
| Description |
xxv, 643 p. : ill. |
| Note |
Includes index. |
| Contents |
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Data mining.
|
|
Marketing -- Data processing.
|
|
Business -- Data processing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Linoff, Gordon.
|
|
ProQuest (Firm)
|
| ISBN |
0471470643 (paper/website) |
|
