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Author Rosenzweig, Philip M., 1955-

Title The halo effect-- and the eight other business delusions that deceive managers / Phil Rosenzweig.

Imprint New York : Free Press, 2009.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658 R727h 2009    ---  Available
Edition 1st Free Press trade pbk. ed.
Description xx, 232 p. ; 21 cm.
Bibliography Includes bibliographical references (p. 209-218) and index.
Contents How little we know -- The story of Cisco -- Up and down with ABB -- Halos all around us -- Research to the rescue? -- Searching for stars, finding halos -- Delusions piled high and deep -- Stories, science, and the schizophrenic tour de force -- The mother of all business questions, take two -- Managing without coconut headsets.
Subject Industrial management -- Philosophy.
Business enterprises -- Public opinion.
Fallacies (Logic)
Success in business.
ISBN 9780743291262 (pbk.)
0743291263 (pbk.)
9780743291255
0743291255

 
    
Available items only