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Record 10 of 29
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Author
White, Michael, 1951-
Title
A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
Imprint
Petaluma, CA : World Trade Press, c2009.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
3rd ed.
Description
ix, 177 p.
Series
The short course in international trade series
Short course in international trade series.
Bibliography
Includes bibliographical references (p. 181-182).
Includes web resources.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Business failures.
Export marketing.
International business enterprises -- Management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
Added Title
International marketing blunders
Mistakes made by companies that should have known better
ISBN
9781607800088
9781607800804
Available items only
