Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author.
The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered success; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.