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Author Brinkerhoff, Robert O.

Title The success case method : find out quickly what's working and what's not / Robert O. Brinkerhoff.

Imprint San Francisco, CA : Berrett-Koehler, 2003.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xv, 220 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author.
Summary The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered success; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.
Language English.
Subject Success in business -- Research -- Methodology.
Business failures -- Research -- Methodology.
Case method.
BUSINESS & ECONOMICS -- Entrepreneurship.
Case method. (OCoLC)fst00848153
Genre/Form Electronic book.
Electronic books.
Other Form: Print version: Brinkerhoff, Robert O. Success case method. San Francisco, CA : Berrett-Koehler, 2003 9781576751855 (DLC) 2002028007 (OCoLC)50285157
ISBN 9781605093888 (electronic bk.)
1605093882 (electronic bk.)
Standard No. AU@ 000051414957
AU@ 000053218011
DEBBG BV043112087
DEBSZ 396337767
DEBSZ 421894016
NZ1 13483036
NZ1 13813674

Available items only