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Print Material

Author

McCracken, Grant David, 1951-

Title Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

Imprint

Bloomington : Indiana University Press, c2006.

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Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.8 M137f 2006	---	Available

Description	xii, 185 p. : ill. ; 25 cm.
Bibliography	Includes bibliographical references (p. [159]-175) and index.
Contents	In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.
Subject	Marketing -- Management.
	Consumers' preferences -- Forecasting.
	New products.
	Brand name products.
	Business forecasting.
ISBN	0253347599 (cloth : alk. paper)
Standard No.	9780253347596