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Author Travis, Daryl.

Title Emotional branding [electronic resource] : how successful brands gain the irrational edge / Daryl Travis (with help from Harry).

Imprint Roseville, Calif. : Prima Venture, c2000 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Note Title from title screen.
Bibliography Includes bibliographical references (p. 283-29) and index.
File Type Text.
Form Available also in a print ed.
System Details Mode of access: Internet via World Wide Web.
Issued By Digitized and made available by: Books
Subject Business names -- Psychological aspects.
Genre/Form Electronic books.
Added Author Books24x7, Inc.
ISBN 076152911X

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