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Author
Wallace, Margot A., 1941- author.
Title
Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.
Publication Info.
Lanham, Maryland : Rowman & Littlefield, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Second edition.
Description
1 online resource (341 pages) : color illustrations, photographs
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Museums -- United States -- Management.
Museums -- Public relations -- United States.
Business names -- United States.
Branding (Marketing) -- United States.
Museum attendance -- United States.
Genre/Form
Electronic books.
Other Form:
Print version: Wallace, Margot A, 1941- Museum branding : how to create and maintain image, loyalty, and support. Second edition. Lanham, Maryland : Rowman & Littlefield, c2016 x, 329 pages 9781442263444 2015046133
ISBN
9781442263444
9781442263451
9781442263468 (e-book)
Available items only
