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Print Material

Author

Osterwalder, Alexander.

Title Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Imprint

Hoboken, NJ : Wiley, c2010.

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.4012 Os6b 2010	---	Available

Description	278 p. : ill. (some col.) ; 19 x 25 cm.
Summary	Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Bibliography	Includes bibliographical references (p. 278).
Contents	1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Subject	Business planning.
	New business enterprises.
	Strategic planning.
Added Author	Pigneur, Yves.
	Clark, Tim, 1956-
ISBN	9780470876411 (pbk. : alk. paper)
	0470876417