Introduction to business / senior contributing authors, Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.
1 copy being processed for Axe Acquisitions Order.
Description
732 pages : illustrations ; 29 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography
Includes bibliographical references and index.
Contents
Understanding economic systems and business -- Making ethical decisions and managing a socially responsible business -- Competing in the global marketplace -- Forms of business ownership -- Entrepreneurship: starting and managing your own business -- Management and leadership in today's organizations -- Designing organizational structures -- Managing human resources and labor relations -- Motivating employees -- Achieving world-class operations management -- Creating products and pricing strategies to meet customers' needs -- Distributing and promoting products and services -- Using technology to manage information -- Using financial information and accounting -- Understanding money and financial institutions -- Understanding financial management and securities markets -- Your career in business -- Appendix A: Understanding the legal and tax environment.
