| Description |
xv, 301 p. : ill. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. [281]-293) and index. |
| Contents |
Introduction -- Part A. Consumers and competitors : your strategic foundation -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans. |
| Subject |
Entrepreneurship.
|
|
Businesspeople.
|
|
Success in business.
|
|
Leadership.
|
| ISBN |
0275989046 (alk. paper) |
|
9780275989040 |
| Standard No. |
YDXCP 2399971 |
|
NZ1 10865781 |
|
