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Print Material
Author Heighton, Elizabeth J.

Title Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.

Imprint Belmont, Calif. : Wadsworth Pub. Co., c1984.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.14 H363a, 1984    ---  Available
Edition 2nd ed.
Description xv, 368 p. : ill. ; 25 cm.
Series Wadsworth series in mass communication
Note Includes index.
Rev. ed. of: Advertising in the broadcast media. 1976.
Bibliography Bibliography: p. 361-363.
Subject Broadcast advertising.
Cable television advertising.
Added Author Cunningham, Don R.
ISBN 0534029140 : $21.95

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