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Title Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Imprint Amsterdam ; Boston : Elsevier/Focal Press, c2006.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  384.550688 M468 2006    ---  Available
Edition 5th ed.
Description xiv, 335 p. : ill. ; 23 cm.
Note Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.
Bibliography Includes bibliographical references (p. 321-323) and index.
Subject Television broadcasting -- Marketing.
Radio broadcasting -- Marketing.
Cable television -- Marketing.
Added Author Eastman, Susan Tyler.
Ferguson, Douglas A.
Klein, Robert A., 1928-
Added Title Promotion and marketing for broadcasting, cable, and the web.
ISBN 0240807626 (alk. paper)
9780240807621 (alk. paper)
Standard No. NLGGC 287839672
YDXCP 2245688
NZ1 10480552

 
    
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