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Author Garris, Molly., author.

Title A beginner's guide to mobile marketing / Molly Garris and Karen Mishra.

Publication Info. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition First edition.
Description 1 online resource (xvi, 147 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series Digital and social media marketing and advertising collection, 2333-8830
Digital and social media marketing and advertising collection. 2333-8830
Bibliography Includes bibliographical references (pages 135-144) and index.
Contents 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
Access Access restricted to authorized users and institutions.
Summary This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.
Note Title from PDF title page (viewed on January 26, 2015).
Subject Cell phone advertising.
Internet marketing.
Indexed Term analytics
case studies
integrated strategy
location-based services
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
omni-channel experience
push notifications
QR code
sports marketing
success measurement
text messaging
Genre/Form Electronic books.
Added Author Mishra, Karen E., author.
Other Form: Print version: 9781606498408
ISBN 9781606498408 paperback
9781606498415 (electronic bk.)

Available items only