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Author Steinberg, Marc, 1977-

Title Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.

Imprint Minneapolis : University of Minnesota Press, 2012.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xvii, 314 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Character merchandising -- Japan.
Character toys -- Japan.
Cartoon characters -- Japan.
Comic strip characters -- Japan.
Animated television programs -- Japan -- History and criticism.
Animated films -- Japan -- History and criticism.
Comic books, strips, etc. -- Japan -- History and criticism.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780816675494 (hc alk. paper)
9780816675500 (pb alk. paper)
9780816680238 (e-book)

Available items only