Description |
xvii, 314 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Character merchandising -- Japan.
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Character toys -- Japan.
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Cartoon characters -- Japan.
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Comic strip characters -- Japan.
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Animated television programs -- Japan -- History and criticism.
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Animated films -- Japan -- History and criticism.
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Comic books, strips, etc. -- Japan -- History and criticism.
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
9780816675494 (hc alk. paper) |
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9780816675500 (pb alk. paper) |
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9780816680238 (electronic bk.) |
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