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Author
Pecora, Norma Odom.
Title
The business of children's entertainment / Norma Odom Pecora.
Imprint
New York : Guilford Press, c1998.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.834083 P339b
---
Available
Description
vii, 190 p. : ill. ; 24 cm.
Series
The Guilford communication series
Bibliography
Includes bibliographical references (p. 167-181) and index.
Subject
Advertising -- Children's paraphernalia.
Child consumers.
Television advertising and children.
Motion pictures and children.
Toy industry.
Children's clothing industry.
ISBN
1572302801 (alk. paper)
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