Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Author Pecora, Norma Odom.

Title The business of children's entertainment / Norma Odom Pecora.

Imprint New York : Guilford Press, c1998.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.834083 P339b    ---  Available
Description vii, 190 p. : ill. ; 24 cm.
Series The Guilford communication series
Bibliography Includes bibliographical references (p. 167-181) and index.
Subject Advertising -- Children's paraphernalia.
Child consumers.
Television advertising and children.
Motion pictures and children.
Toy industry.
Children's clothing industry.
ISBN 1572302801 (alk. paper)

Available items only