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Title Frontrunners or copycats? [electronic resource] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors).

Imprint Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 172 p. : ill.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Child consumers -- Congresses.
Young consumers -- Congresses.
Children -- Economic conditions -- Congresses.
Teenagers -- Economic conditions -- Congresses.
Advertising and children -- Congresses.
Advertising and youth -- Congresses.
Genre/Form Electronic books.
Added Author Handelshøjskolen i København. Center for Marketing Communication.
ProQuest (Firm)
ISBN 9788763001359
8763001357

 
    
Available items only