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Record 2 of 2
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Author
Janotta, Sarah-Mailin, author.
Title
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.
Publication Info.
Hamburg : Anchor Academic Publishing, 2014.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (133 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).
Subject
Clothing trade -- Germany.
Clothing trade -- Spain.
Genre/Form
Electronic books.
ISBN
9783954890156
9783954895151 (electronic bk.)
Available items only
