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Title Handbook of institutional advancement / A. Westley Rowland, general editor ; foreword by James L. Fisher.

Imprint San Francisco : Jossey-Bass, 1986.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.29378 H191 1986    ---  Available
Edition 2nd ed.
Description xxxii, 796 p. ; 24 cm.
Series The Jossey-Bass higher education series
Note "A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management"--Half title p.
Bibliography Includes bibliographies and indexes.
Subject Public relations -- Universities and colleges.
College publicity.
Educational fund raising.
College publications.
Universities and colleges -- Admission.
Added Author Rowland, A. Westley, 1915-1995.
ISBN 0875896898 (alk. paper)
Standard No. UKM b8817941
NLGGC 049014684

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