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Author Zemsky, Robert, 1940-

Title Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors.

Imprint San Francisco : Jossey-Bass Publishers, c2001.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  378.007 N42i  no.111    ---  Available
Description 108 p. : ill. ; 23 cm.
Series New directions for institutional research, 0271-0579 ; no. 111
New directions for institutional research ; no. 111. 0271-0579
Bibliography Includes bibliographical references (p. 103-104) and index.
Contents Revenue -- Segments -- Contours -- Results -- Choices -- Work plans.
Note "Fall 2001."
Summary "Twenty years ago we were among the first to focus on how markets and market forces were transforming U.S. higher education. Higher Education as Competitive Enterprise summarizes our formative work by exploring the determinants of price and competition across the market for undergraduate education. What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? The answer is presented as a market taxonomy explaining which campuses compete with one another, at what prices, and with what kinds of outcomes for their graduates." "Higher Education as Competitive Enterprise ultimately teaches that the successful college or university needs to be both market smart and mission centered. To meet today's challenges, institutional leaders and researchers must first understand the structure and then develop the analytic wherewithal for determining their institution's place in the market. This volume of New Directions for Institutional Research provides a set of rules and tools with which to jumpstart the process."--BOOK JACKET.
Subject College students -- Recruiting -- United States.
Education, Higher -- United States -- Marketing.
College students as consumers -- United States.
Public relations -- Universities and colleges -- United States.
Education, Higher -- Economic aspects -- United States.
College publicity -- United States.
Universities and colleges -- United States -- Administration -- Finance.
Marketing -- United States -- Planning.
Added Author Shaman, Susan.
Shapiro, Daniel B., 1948-
ISBN 078795795X

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