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Author Oriard, Michael, 1948-

Title Bowled over : big-time college football from the sixties to the BCS era / Michael Oriard.

Imprint Chapel Hill : University of North Carolina Press, c2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  796.332 Or4b 2009    ---  Available
Description 334 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Pt. I: Football and the 1960s. From the sidelines of a football revolution ; College football in black and white, Part I: Integrating the Southeastern Conference ; College football in black and white, Part II: Black protest -- Interlude 1973: The NCAA goes pro -- Pt. II: Living with a contradiction. Revenue and reform ; Opportunity, entitlement, and exploitation ; Thinking about reform.
Subject Football -- United States -- History.
College sports -- United States -- Marketing.
College sports -- United States -- Management.
College athletes -- Recruiting -- United States.
ISBN 9780807833292 (cloth : alk. paper)
0807833290 (cloth : alk. paper)

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