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Author
Govoni, Norman A. P.
Title
Dictionary of marketing communications [electronic resource] / Norman A. Govoni.
Imprint
Thousand Oaks, Calif. : Sage, c2004.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
v, 249 p.
Bibliography
Includes bibliographical references (p. 245-247).
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Communication in marketing -- Dictionaries.
Marketing -- Dictionaries.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0761927700 (hard)
0761927719 (paper)
9780761927709
9781452262956 (ebook)
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