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Record 12 of 45
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Title
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Publication Info.
Mahwah, New Jersey : Lawrence Erlbaum, 2004.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (472 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography
Includes bibliographical references and indexes.
Note
Description based on print version record.
Subject
Advertising -- Psychological aspects.
Communication in marketing.
Consumers -- Attitudes.
Genre/Form
Electronic books.
Added Author
Williams, Jerome D., 1947- editor.
Lee, Wei-Na, 1957- editor.
Haugtvedt, Curtis P., 1958- editor.
Other Form:
Print version: Diversity in advertising : broadening the scope of research directions. Mahwah, New Jersey : Lawrence Erlbaum, 2004 xxi, 447 pages ; 24 cm. Advertising and consumer psychology 9780805847949 (DLC)10843956
ISBN
0805847944 (casebound)
9780805847949
9781410610072 (electronic bk.)
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