| Description |
vi, 387 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Branding (Marketing)
|
|
Social interaction.
|
|
Communication in marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780300175073 (alk. paper) |
|
9780300167757 |
|
9780300175073 (electronic bk.) |
|
