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Electronic Book
Author Daly, John A. (John Augustine), 1952-

Title Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly.

Imprint New Haven : Yale University Press, c2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description vi, 387 p. : ill.
Bibliography Includes bibliographical references and index.
Contents The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Branding (Marketing)
Social interaction.
Communication in marketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780300175073 (alk. paper)
9780300167757
9780300175073 (electronic bk.)

 
    
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