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Record 38 of 45
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Title
Networks in marketing [electronic resource] / Dawn Iacobucci, editor.
Imprint
Thousand Oaks, CA : Sage Publications, c1996.
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Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xx, 442 p. : ill.
Bibliography
Includes bibliographical references (p. 410-436).
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Communication in marketing.
Business networks.
Public relations.
Genre/Form
Electronic books.
Added Author
Iacobucci, Dawn.
ProQuest (Firm)
ISBN
0761901396 (acid-free paper)
076190140X (pbk. : acid-free paper)
9780761901402
9781452248738
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